Building Profitable Customer Relationships With Data Mining - (165KB)

Customer relationship management (CRM) helps companies improve the profitability of their interactions with customers, while at the same time, makes the interactions appear friendlier through individualization. To succeed with CRM, companies need to match products and campaigns to prospects and customers - in other words, to intelligently manage the customer life cycle.

Butler Group Performs Technology Audit of SPSS' Enterprise Platform for Predictive Analytics - (402KB)
Butler Group's research analyst Michael Azoff recently published a report on the Enterprise Platform for Predictive Analytics offered by SPSS:

"SPSS has been active in the past year in capitalising on its expertise in predictive analytics by offering an integrated suite: the Enterprise Platform for Predictive Analytics. The suite includes new business applications such as PredictiveMarketing, PredictiveCallCenter and PredictiveClaims, which are based on data mining technology but are aimed at business users. The EPPA integrates all of SPSS' data / text / Web mining, predictive analytics, statistical, survey, and reporting capabilities into a single platform."

Read more here.

Campaign Optimization with PredictiveMarketing - (172KB)
By sending only the offers that customers want, when customers want them, companies build valuable relationships with their customers, while increasing response rates and profits. This is made possible by a process called campaign optimization, which automatically analyzes all of the available campaign and customer information to provide critical decision-support information to marketers. Download this white paper today to learn how to optimize campaigns with PredictiveMarketing, SPSS Inc.'s campaign optimization and execution application.

CRISP-DM 1.0: Step-by-step Data Mining - (553KB)
To get the results that you expect from your data mining project, assess your business situation and evaluate how tools perform throughout the complete data mining process. To help in your evaluation, the following checklist has been compiled using CRISP-DM, the worldwide cross-industry standard process model for carrying out data mining projects.

Data Mining and Crime Analysis in the Richmond Police Department - (98KB)
Learn how the Richmond (Virginia) Police Department uses data mining to help solve crimes and prevent future occurences. Authored by Dr. Colleen McCue of the department's Crime Analysis Unit, the papre gives brief descriptions of the many applications and benefits of data mining and crime analysis.

Data Mining Applications in Higher Education - (120KB)
One of the most critical challenges facing higher education institutions is predicting the paths of students and alumni. Which students will enroll in particular courses? Who will need additional assistance in order to graduate? Are some students more likely than others to transfer? Administrators and researchers can discover the answers to these questions using data mining's predictive analysis capabilities. Download this white paper today to learn how your institution can use data mining to get the information you need to take action today.

Data Mining Deployment for Higher-ROI Predictive Analytics - (467KB)
This white paper presents four decision optimization strategies, based on the proven CRISP-DM methodology, to help you deploy the results of advanced analysis-predictive models-and plan a predictive analytics solution for the greatest possible returns.

Demonstrate accountability for your analytical assets throughout your organization - (111KB)
If you use data mining or rules-based models to make key decisions, you may need to explain the basis for these decisions to satisfy compliance for Sarbanes-Oxley, Basel II, and other regulations. This executive brief explains how you can address regulatory compliance by using proven analytics management technology to automatically audit your predictive models, track your analytical assets over time, and centralize and secure predictive models. By doing so, you will be able to demonstrate compliance while protecting your analytical assets.

Deploy strategies for increasing your data mining ROI - (235KB)
To get the full value from your data mining investment, you must strategically deploy your models

Design For Analysis: Delivering the Promise of E-Business Intelligence - (167KB)
Drawing on extensive field research performed at diverse customer sites, CustomerCentric has developed Design for Analysis (DFA), the industry's only formalized methodology for adopting and implementing e-business intelligence solutions. This paper serves as an introduction to DFA, describing its framework in the context of today's dynamic business.

Discover Secrets Your Spreadsheet Can't Tell you - (231KB)
Do you need to do more than create simple summaries or perform basic row-and-column math with your data? Are spreadsheets limiting the way you work with your data? When you need more insight than spreadsheets can provide, choose SPSS for rich analysis. This white paper presents 12 secrets your spreadsheet can't tell you. For instance, SPSS enables you to quickly get a handle on your data. These tips explain how SPSS can help you make better, more-informed decisions -- so you can go beyond your spreadsheets.

E-Metrics: Business Metrics for the new economy - (408KB)
How do you assess the performance of your Web site? Traditional business metrics were never designed for a world in which you could collect an almost unlimited amount customer data and record all customer behavior in your buying environment. The overwhelming data-gathering power of the Web demands a new calibration — E-Metrics: metrics for measuring Web site success.

Enrollment and Student Success - (1124KB)
Ensuring student success has always been the primary goal of post-secondary education. However, today’s demand for transparency and accountability has led to more rigorous accreditation standards. Your college or university must show that its decision-making is rooted in systematic planning based on analytical and evaluative information. Predictive analytics makes it practical for institutions to do this. Administrators can collect information efficiently and also readily discover patterns and make connections – even across disparate datasets.

Excerpt from Data Warehousing: Strategies, Technologies and Techniques: Statistical Analysis - (197KB)
Data mining is uncovering the hidden meaning and relationships in the massive amounts of data stored in the data warehouse. In short, the value of the data warehouse lies in the information that can be derived from its data through the mining process.

Explode Six Direct Marketing Myths - (634KB)
You’re already familiar with the best practices for increasing campaign effectiveness. But taking them at face value leaves money on the table and increases costs. In this white paper, you’ll discover the truth behind six direct marketing myths about segmentation, RFM scores, response rates, propensity scores and postal code analysis.

Field-Tested Data Mining - (89KB)
For critical issues facing private and public sector executives today, data mining makes the difference. From customer relationship management to risk management to improved production on the factory floor to detecting fraud and abuse, more leading-edge organizations are discovering every day that data mining gives them something reports and even OLAP can't - the ability to see ahead so they can proactively make changes to reach their goals.

Five Predictive Imperatives for Maximizing Customer Value - (819KB)
White paper describing five “predictive imperatives”—essential best practices for improving customer relationships with predictive analytics, identified through SPSS Inc.'s more than 40 years of experience with a wide range of companies.

Full-Information Missing Data Analysis With Amos - (117KB)
This white paper discusses how much more efficient estimation by full-information maximum likelihood can be, when compared to listwise or pairwise deletion methods commonly employed.

Future of Program Evaluation in the Era of Government Reinvention - (179KB)
Governing bodies and their oversite committees, such as U.S. Congressional committees, need information to make decisions on programs they oversee. This information, which reveals whether a program is working and if it is effective, often falls into three very general categories: descriptive, implementation and effect.

Gaining Full Value from Survey Text - (3445KB)
Make text analysis easier and more efficient with IBM SPSS Text Analytics for Surveys. This white paper offers a brief review of the role to text in survey research, as well as an overview of approaches to text analysis.

Gartner Magic Quadrant for customer data mining - (75KB)
Gartner Positions SPSS in the Leader Quadrant in the Magic Quadrant for Customer Data Mining, 1Q06

Getting Smart about ROI: Measuring the Impact of Business Intelligence - (106KB)
Organizations looking to return to business basics might consider business intelligence (BI) solutions for better decision making. BI solutions are designed to help companies efficiently access and analyze data in order to operate more efficiently. BI solutions can be valuable in analyzing the effectiveness of ongoing operations and special initiatives alike. And so BI can make an important contribution to better management. This white paper provides some approaches that will help companies evaluate BI initiatives. By doing so, they can see what value these solutions may hold for their organization and make more informed decisions about whether to implement them, and how.

How to Get More Value from Your Survey Data - (1054KB)
This white paper describes how four types of advanced analysis techniques (cluster, factor, reliability and regression) can make your survey research more effective.

IBM SPSS Solutions for Retailers - (850KB)
Read about how SPSS technologies can help retailers make better decisions throughout their organizations – improving everything from marketing and product development to customer retention and site selection.

IBM SPSS Survey Tips - (721KB)
A handy guide to help you save time and money as you plan, develop, and execute your surveys.

Improve Fraud Detection Through Data Mining - (426KB)
This Executive Report explains how data mining helps fraud auditors focus on recovering money so that much-needed social programs receive the necessary funds.

Improving Tax Administration with Data Mining - (420KB)
Both federal and state tax administration agencies must use their limited resources to achieve maximal taxpayer compliance. This white paper illustrates how data mining helps tax agencies achieve compliance goals and improve operating efficiency using their existing resources. The paper begins with an overview of data mining and then details an actual tax compliance application implemented by Elite Analytics, LLC, a data mining consulting services firm and SPSS Inc. partner, for the Audit Division of the Texas Comptroller of Public Accounts (CPA). Download this white paper today to learn more about using data mining to improve taxpayer compliance.

Increasing Customer Satisfaction and Reduce Costs in Property and Casualty insurance - (297KB)
In today’s commoditized climate, the ability to provide good customer service can help an insurer differentiate itself from the competition. Since a customer may not have much regular interaction with his or her insurer beyond the semi-annual renewal process, the real test of an insurer’s ability to provide satisfactory service is how quickly the company responds when the customer files a claim. In this paper, you’ll discover how you can cost effectively achieve both your customer service and fraud prevention goals with a real-time, automated risk assessment application that integrates directly into your existing claim management system.

Increasing Marketing Campaign Profitablitity with Predictive Analytics - (149KB)
Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction. Download this executive report to find out how PredictiveMarketing enables you to optimize your outbound marketing campaigns to decrease costs while improving profits.

Increasing Sales in Inbound Call Centers With PredictiveCallCenter - (493KB)
As restrictions on outbound calling campaigns increase, and customers become increasingly resistant to unsolicited contacts, more and more companies are looking for ways to leverage inbound customer contacts, such as visits to branch offices and Web sites or calls to customer service centers. Though traditionally used to provide information and service to customers, inbound contact centers offer a wealth of opportunities for cross-selling, retention, and lead-generation. Download this white paper today to learn how PredictiveCallCenter can help you turn your inbound call center into a profit center.

Institutional Advancement - (1119KB)
Using IBM SPSS statistics, data mining, text mining and data collection software and solutions, advancement offices can gain a better understanding of alumni and other prospective donors, as well as optimize funding targets and staff resources. IBM SPSS products help advancement professionals deliver insight in support of data-driven decision making.

Linear Mixed-Effects Modeling in SPSS - (2250KB)
The linear mixed-effects model (MIXED) procedure in SPSS enables you to fit linear mixed-effects models to data sampled from normal distributions. This report illustrates the types of models that MIXED handles and compares MIXED to the general linear model (GLM) and variance components (VARCOMP) procedures.

Making Critical Connections: Predictive Analytics in Government - (602KB)
Predictive analytics helps your agency make critical connections between information from multiple sources, and provides a foundation for strategic and tactical decision making.

Making E-government a Reality - (163KB)
Better serve your public when you design an e-government strategy that works. Focus on the whole citizen experience and deliver effective, personalized online services using data mining.

Making Personalized E-relationships a Reality - (175KB)
A strategic focus on the whole customer experience is critical to survival in our increasingly global and competitive marketplace. How do you get from where you are today to real-time personalized interactions via the web? While new technologies are speeding up the pace and changing the ways you implement your business strategies, the same rules of business apply.

Maximize Customer Insight to Achieve Your Goals - (52KB)
This paper defines EFM and details the benefits if offers. It then describes several business problems that organizations are already addressing through the use of EFM. It also describes some of the capabilities your organization will want to look for in an EFM system.

Maximize Customer Value and Minimize Risk - (689KB)
Financial Services Industry Brief: Despite the turmoil resulting from the global financial crisis, a few certainties remain. Financial service institutions still need to acquire new customers as cost-effectively as possible; to retain their most profitable customers; and to sell additional services to both groups.

Meeting the Challenge of Text - (322KB)
This white paper provides a definition of linguistics-based text mining, an overview of some key applications, and criteria for evaluating text mining solutions. The LexiQuest solution is described as an example of linguistics-based text mining, and particular attention is paid to this solution’s technologies for extracting concepts from text and using them to predict attitudes, behaviors, and events.

Missing Data: The Hidden Problem - Draw More Valid Conclusions with IBM SPSS Missing Values - (376KB)
Just about everyone doing analysis has some missing data, especially survey researchers, market researchers, database analysts, researchers and social scientists. Missing data includes questions without answers or variables without observations. Even a small percent of missing data can cause serious problems with your analysis leading you to draw wrong conclusions. This white paper presents a case study demonstrating how missing data can affect your analysis and the decisions you make based on your results. It uses IBM SPSS Missing Values to overcome a missing data problem to make better decisions.

Nucleus Research Reveals the Real ROI of SPSS Predictive Analytics - (220KB)
Predictive analytics solutions take a step beyond basic business intelligence tools, using complex statistical models and algorithms as well as other data mining and analysis tools. One of the key vendors in this space, SPSS offers predictive analytic applications, data mining and text mining tools, and comprehensive statistical analysis software to support decision making processes.

Opportunities for Effective Fraud Detection and Prevention - (566KB)
This white paper is a summary of the Netherlands banking and insurance fraud paper, which shows ten expert recommendations to help reduce fraud in banking and insurance industries.

Optimal Scaling Methods for Multivariate Categorical Data Analysis - (153KB)
Optimal scaling has a long history, briefly reviewed in this paper. The Data Theory Group at Leiden University in the Netherlands has done much to systematize optimal scaling, making it a vital ingredient of a comprehensive multidimensional data analysis framework called the Data Theory Scaling System (DTSS). The system has a lot of potential for the analysis of multivariate data that are qualitative, non-normally distributed, or incomplete. Optimal scaling can easily deal with nonlinear relationships between the variables to be analyzed. A crucial aspect of DTSS is the graphical display of the results of the analysis.

Planning Successful Data Mining Projects - (373KB)
A practical, three-step guide to planning your first data mining project and selling it internally.

Predictive Analytics in Fusion Centres - (838KB)

The need to identify, prevent, monitor and respond to terrorist and criminal activities poses significant challenges to law enforcement, intelligence, public safety and private sector communities. The flow of information these communities receive is continuous, while their ultimate goal is to become proactive rather than reactive. This paper describes some of the ways that predictive analytics technologies from SPSS Inc. can aid fusion centers in carrying out their mission to protect public health and safety, and guard against terrorism.

Public CIO Thought Leadership Profile - (149KB)
Predictive analytics software from SPSS helps agencies mine data for insights that translate into better government. This white paper includes examples from the Texas Comptroller of Public Accounts and Richmond Police Department, as well as interviews with both SPSS' vice president and technical director of public sector. Read how SPSS technology can give the government a tremendous ROI - return on information.

Satisfaction Survey Analysis Using Statistics - (196KB)
Satisfaction surveys are an important tool for assessing the satisfaction of your customers, employees, patients and readers. Without a reliable way to analyze the responses, however, you risk making important decisions based on incomplete or superficial information.

Save Money and Make Better Decisions With IBM SPSS Exact Tests - (210KB)
You can generate significant revenue and leads for your business with the right direct mail packet. But finding the best combination of list, offer and creative requires you to thoroughly test and carefully analyze the results of your campaign.

Showcase Suite BloorReport - (246KB)
The ShowCase Suite is an end-to-end solution for developing and deploying data warehouse and data mart solutions within an IBM® System i5™ (iSeries™) environment. It supports both relational and Hyperion Essbase® implementations either in conjunction or individually. In addition, The Showcase Suite includes accelerator options for Sales Analysis and Financial Analysis, which will populate pre-built databases for JD Edwards (now part of PeopleSoft and, shortly, Oracle), SSA and Lawson Software users.

SPSS Association Rules Component - (81KB)
A pattern discovery component that enables more efficient cross-selling, the SPSS Association Rules Component offers state-of-the-art technology to easily meet the challenges for crucial customer relationship management (CRM) tasks. Designed for mining association rules from large databases accurately and efficiently, the component is remarkably versatile. Discover how, in this technical report, you can effectively implement the SPSS Association Rules Component in a wide variety of applications.

SPSS C&RT Component - (109KB)
A decision tree component that enables more effective classification and prediction of target variables, the SPSS C&RT Component empowers you to classify or predict one unobserved variable by examining explanatory variables. The SPSS C&RT Component improves upon traditional decision trees and works with two problem types: those in which the dependent variable is categorical and those in which the dependent variable is continuous. Discover how, in this technical report, you can use the SPSS C&RT Component to build decision trees to classify or predict variables.

SPSS for Financial Services - (134KB)
In today's business arena, particularly in financial services it is a constant challenge to stay ahead of the competition. To increase market share and operate more efficiently, powerful, flexible, advanced analytical methods are must-haves in financial services. This paper shows how SPSS statistics can give you and your organization the competitive edge.

SPSS Server Performance - (539KB)
SPSS Inc. continually implements performance improvements to SPSS Server across all platforms, which results in increased performance as well as compatibility with current and future server markets. In this technical report, SPSS presents test suite and traditional benchmark testing results for recent versions of SPSS Server. Results show a substantial performance increase over several SPSS Server versions. This paper also discusses other factors that influence performance, such as computer storage, hardware, and system configuration. Additionally, SPSS offers insight into the future development plans for SPSS Server.

SPSS TwoStep Cluster Component - (76KB)
A scalable component that enables more efficient customer segmentation, the SPSS TwoStep Cluster Component is designed to handle very large datasets. Capable of handling both continuous and categorical variables or attributes, it requires only one data pass in the procedure. It also provides the capability to automatically find the optimal number of clusters. Discover how, in this technical report, you can improve your process with the SPSS TwoStep Cluster Component.

Statistics in Government - (160KB)
Why use statistics? What are the benefits of using an advanced statistical tool? This white paper highlights the strategic advantages of using statistical analysis techniques.

The How’s and Why’s of Survey - (658KB)
Survey research is much more than simply asking someone a few questions. It’s a multiple-step process with a clearly defined protocol at each step. In order to get reliable results from your survey research, you must be able to plan the survey research project, collect data, access and manage the data easily and report the results. And for your survey research project to be a success, you need to share your results with the decision-makers who can act upon them.

The NetGenesis Enterprise Architecture - (1351KB)
Whether you're a customer or partner already, or just interested in learning more about NetGenesis, this white paper takes you into the heart of the NetGenesis technical architecture. After an entertaining introduction to E-Metrics for the new economy, Dave Reiner, Vice President of Product Strategy, lays out the key business problems in tracking and measuring the online customer lifecycle. This is followed by a detailed look at how the NetGenesis Enterprise Architecture responds to the six technical challenges of online infrastructure. Dave gives illuminating details on product components, extensibility, and scalability, and rounds out this section by discussing data mining, standards, and privacy. Last comes a valuable overview on deploying NetGenesis 5, a summary of CustomerCentric partners and Professional Services, and a helpful competitive comparison -- including the 10 questions you must ask any vendor of Web analytics.

The Risks of Using Spreadsheets for Statistical Analysis - (309KB)
While spreadsheets are popular and useful tools, some tasks are beyond the limits of their capabilities. Download this white paper to learn the risks you may be running by using a spreadsheet instead of SPSS Inc. statistical software to carry out statistical calculations.

The Top 10 Secrets to Using Data Mining to Succeed at CRM - (599KB)
Companies that have successfuly used data mining to boost their CRM efforts have a wealth of experience to share. This white paper provides 10 tips that your organization can benefit from if you're looking for ways to initiate or improve CRM activities.

Thinking About Exact Statistics - (59KB)
In this article, we review the fundamentals of statistical testing, define the concept of an exact test, and give an example. Note that we focus on Type 1 errors and do not directly accress the subjects of Type II error or statistical power.

Three Proven Methods to Achieve a Higher ROI from Data Mining - (612KB)
This white paper describes some of the benefits to be gained from advanced data mining, including how your organization can achieve a greater return on investment (ROI). It offers practical guidance for incorporating additional data types and sources, expanding the scope of data mining projects and deploying results more effectively throughout your organization.

Tune In To Your Customers and Prosper - (686KB)
A white paper that predictive analytics can help companies tune into their customers by enabling them to integrate analytics with business knowledge, develop predictive models and use these to expand the depth and breadth of their customer understanding.

Two Rivers: The Confluence of Data Mining and Market Research for Smarter CRM - (283KB)
For companies with large numbers of customers, Data Mining and Market Research are often employed to gain intelligence into customer behavior and attitudes. Complete customer analysis requires these two disciplines be integrated, from an organizational and technical perspective.

Using Amos for Structural Equation Modeling in Market Research - (97KB)
This paper introduces you to structural equation models (SEMs) as well as Amos, a software tool distributed by SPSS Inc. Amos stands for "Analysis of Moment Structures." Amos has a unique graphical interface, and was specifically designed to make fitting SEMs easier.

Using Analytics to Transform Customer Information into Strategic Asset - (61KB)
Customer information is a crucial part of any successful business strategy. Using an analytical platform to support your overall CRM strategy will enhance your day-to-day operations, provide deep insights into your customers and identify customer expectations, so you know what your customers want and predict what they will do. Learn how customer insights can help you gain a true competitive advantage: the ability to manage the future and increase revenue.

Using Data Mining to Detect Insurance Fraud - (592KB)
Insurance companies lose millions of dollars each year through fraudulent claims, largely because they do not have a way to easily determine which claims are legitimate and which may be fraudulent. To ensure that adjusters target claims which have the greatest likelihood of adjustment, many insurance companies have incorporated data mining into their investigating and auditing processes. This report describes how data mining can enable you to improve accuracy and save time, money and resources.

Using Satisfaction Surveys To Achieve A Competitive Advantage - (87KB)
The technology available to both you and your competitors has made it easier to duplicate each other's products or services. Excellent customer satisfaction is one of the few ways to achieve a sustainable competitive advantage.

Using SPSS in a Small Institutional Research Office - (221KB)
As an open door institution, Amarillo College offers a number of developmental education courses in mathematics, reading and writing. In 1986, the departments offering those courses asked me to help determine whether students in developmental education courses were successful. Together we identified a working definition of student success.