What will your best customer want next?

We all struggle with customer relationship management (CRM) strategies that focus on understanding the outcomes of past decisions - these do not provide a clear picture of the future and leaves us vulnerable to uncertainties.  Get ahead of the game with forward-looking analysis. Join us in this workshop to learn how you can leverage predictive analytics in analyzing customer data and behavior to retain customers and increase profitability.

In the massively interconnected world, public sector organizations experience and anticipate dramatic increases in the availability of information, and growing complexity in fraud and citizen engagement. To cope with the unprecedented changes and complexity, government agencies are examining their data through a future-facing lens to predict trends and behavior patterns. Join us to learn how predictive analytics is helping government agencies to future-proof their plans and improve public services. Understand the predictive approach in building a smarter government by:

• Modeling the outcome of future spending and programs
• Accelerating program and service productivity
• Improving service levels with citizen sentiment analysis
• Detecting and preventing fraud, waste, and abuse

While organizations are good at collecting customer and operational records, many struggle to make the best use of the data. To maximize the value from their data assets, organizations need advanced business analytics to better understand customer behavior, as well as measure and monitor market and revenue trends.

With business analytics that combines predictive modeling and business intelligence, organizations can swiftly identify market opportunities and anticipate consumer needs and revenue performance. Join us at this workshop to explore predictive techniques in optimizing campaigns and product bundling, and improve market strategies with unparalleled level of business insight.

Reach the Next Level of Insight with Data Mining and Text Analytics

The avalanche of public and customer feedback, and burgeoning data from the Web can be overwhelming for businesses. As a large proportion of data exists in unstructured form, many organizations are not equipped with the right tools and skills to capitalize on the rich trove of insights buried in textual, qualitative information. Ride on this new wave of Business Analytics by learning the various applications of data mining and text analytics across industries. Discover how to break down the barriers of unstructured data with text analytics and leverage predictive modeling to reach new level of insight for breakthrough results.

One of the critical ingredients to business success is foresight. What if you can tap on evidence-based foresight to consistently make the right decisions that will improve customer acquisition and retention?

Join us for an introductory guide on how to apply Predictive Analytics to your existing data to anticipate customer behavior and take appropriate actions to retain profitable clients and acquire non-risky customers.

Presenting a convincing report on your campaign results requires quantitative data to substantiate the credibility of the findings and performance level.

Join us for an introductory guide on how you can effectively conduct campaign analysis and leverage visual statistical reports as persuasive evidence to support your results and recommendations.

• Planning, designing and incorporating data collection in your campaign to capture relevant data for performance measurement.
• Verifying data quality through automated validation and anomaly detection for greater analytical accuracy in results.
• Applying techniques including decision trees,perceptual maps and regression to undercover statistically significant relationships and factors that affect the campaign’s success.
• Gaining comprehensive insight by interacting with multidimensional tables to explore your data from all angles.
• Creating compelling visual reports that are easy for decision-makers to interpret at a glance.

• Engage students in innovative ways by creating dynamic surveys and reaching out to them through various channels - including online!
• Go beyond row and column analysis and leverage statistical techniques to uncover hidden patterns in academic and feedback data that shed light on student learning and performance trends.
• Conduct student profiling to develop effective teaching programs catered for the learning needs of the different student segments.
• Perform test score projection to identify at-risk students and take timely actions such as scheduling remedial courses and dispensing supplementary materials.
• Align curriculum and teaching practices with the changing needs of students through automated analysis and distribution of online reports and recommendations to decision makers and relevant personnel.

Increasingly, healthcare providers are adopting an integrated approach in improving the continuity and consistency of care to meet the rising expectations of patients.

Join us to learn effective strategies on how to enhance service quality and the continuum of patient care to drive greater patient satisfaction, improve treatment outcomes and reduce costs.

Consumer spending has dipped significantly due to the economic uncertainty. Ride out of the doldrums by capitalizing on predictive intelligence about your consumers to strengthen loyalty in your key customer segments, as well as identify cross- and up-sell opportunities to grow your share of wallet.

Join us in this workshop to learn how you can apply Predictive Analytics in your existing data to maximize customer lifetime value, reduce churn rate and win over profitable customers.

• Create Predictive Profiles of Customer Segments to anticipate consumers' purchase behavior 
• Build Product Affinity Models for effective cross- & up-sell promotions 
• Perform Perceptual Mapping to understand customer perception 
• Employ Customer Attrition Models to identify at-risk customers 
• Harness Response Modeling to predict which customer segments are most likely to respond to your promotional campaign 
• Automate Predictive Modeling for timely updates on insights and customer data

With the deepening recession adversely affecting the public, how can you better manage citizens’ rising expectations and changing needs in this downturn?

Join us to discover how predictive insights can help you develop more effective policies and services through these useful approaches:  

• Perform advanced sentiment analysis of public feedback 
• Conduct profiling to identify at-risk citizens and companies
• Employ predictive models to detect fraudulent applications for financial aid
• Model past data to predict future economic conditions and behavioral patterns of citizens
• Predict citizens’ needs based on their demographic, transactional, attitudinal and behavioral data
• Harness predictive analysis to identify and develop growth opportunities across key sectors 
• Automate analytical processes and report distribution for faster and more consistent delivery of insight

Especially in this challenging economic climate, making the right business move is critical to an organization's sustainability. Gain new perspective and insightful ways on how other users have leveraged on their analytical solutions to make sound decisions.

Join us in SPSS User Seminar on 25 February 2009, and learn tips on how you can draw greater value from your analytical assets.

With volume of healthcare data being routinely analyzed, are you looking to learn more rigorous analytical techniques that can improve the accuracy of your research outcomes? Learn:

• What are the more effective statistical methods in healthcare research?
• How to measure the effectiveness of new drug prescription for patients with ailments?
• How to verify significant differences between various patient groups and their behavior to increase diagnosis accuracy and improve treatment effectiveness?
• How to examine the complex relationships between lifestyle and health variables to design disease control and health awareness programs with greater success?
• Case Study Discussion

Come and join us to acquire useful concepts and basic statistical techniques that can make your research more robust!

Do you want to find out how you can capitalize your existing data for effective strategic planning & management in your organization? You can do so by:

• Collect feedback data from multiple survey modes to reach out to larger communities for holistic view of public issues
• Develop economic forecast models to anticipate vital market shifts in developing effective economic policies
• Use predictive models to forecast possible epidemic outbreaks for better crisis management
• Perform traffic analysis to predict vehicle flow for improved transportation planning & route diversion strategies
• Employ fraud profiling models to sift out welfare applicants who are most likely to commit false claims so as to channel funds to those who really need the assistance
• Update analytical models with changing social & cultural trends in ensuring that the strategic planning & management of public resources address evolving societal needs
• Automate all your repeated analytical procedures to streamline operational processes for significant process improvements
• Facilitate the sharing of analytical results through a centralized repository to enhance decision making by delivering timelier reports to end users

Join us now to discover how you can gain useful insights for effective strategic planning & management!

While organizations engage in statistical analysis to reap measurable business benefits, how can your company take business results to the next level?

Bolster the predictive advantage in your statistical analysis with the power of data mining. Learn how you can:

• Identify key behaviors of customers who are likely to churn
• Build analytical models to predict customer needs
• Use customer profiling models to segment customers who are more likely to respond to a campaign
• Develop scoring models to rank customers for their likelihood of committing credit card fraud
• Combine outcome from different models to gain a holistic understanding of the overall results
• Update predictive models to align with changing trends in the market
• Automate repeated analytical procedures
• Distribute and share reports quickly through a centralized management system
• Manage and integrate data mining jobs with other analytical processes to deliver more value across your organization

Join us in the exclusive workshop to discover how you can achieve greater business performance with data mining.

Finding ways to secure a larger wallet share of your consumers? You can boost your customer profitability by:

• Developing a robust feedback management to capture a holistic view of customers for more accurate insights
• Harnessing text mining to analyze open-ended responses, blogs, emails, call-centre logs etc, for greater information integrity
• Automating feedback collection for higher productivity
• Delivering real-time results for more timely decision-making & campaign execution
• Deploying predictive models to identify hidden consumer trends & forecast customer behavior
• Using scoring techniques for market segmentation to up-sell & cross-sell products & services
• Employing propensity modeling to anticipate & counteract customer attrition
• Automating repeated analytical procedures to achieve process improvement
• Distributing reports across enterprise through a centralized management system

Sign up today to discover these useful insights & practical steps in maximizing customer profitability!

Want to learn how to improve the quality of healthcare for your patients? You can do so by:

• Gaining a holistic view of patient through multiple survey modes
• Improving staff efficiency by streamlining patient feedback collection
• Identifying medical trends & key indicators for healthcare excellence
• Applying profiling techniques to gain a better understanding of patient needs
• Automating analytical processes & distribution of reports & insights
• Developing analytical models to improve medical resource allocation
• Achieving quality patient care through optimization of operational processes
• Employing statistics for medical research

Join us to find out how you can gain these valuable insights and useful predictions.

SPSS Predictive Enterprise Seminar 2008: Illuminating the Future of Business

We are bringing back our Predictive Enterprise seminar in a power-packed half day session, with our experts giving you insights into the power of integrating advanced analytics into your decision making process

Join us at the SPSS Users Seminar 2008, on 18th Feb 2008!

• Learn how other SPSS users have applied analytics in various internal and external projects
• Get updates on the latest SPSS solutions and see them in action at our demo stations
• Network with fellow SPSS users and trade tips on managing analytics projects!

Hoping to achieve the following?

• Work with large volumes of data without your system grinding to a halt
• Eliminate costly sorting jumbles commonly associated with spreadsheets
• Save time by automating reports
• Perform detailed data analysis using advanced analysis techniques
• Provide reliable data insights to make conclusive decisions
• Uncover subtle relationships that a spreadsheet would never catch

• Getting started with data collection:
  • Collecting data from various sources including the web, paper and other data sources
  • Managing data collection on an enterprise level
• Analyze the data for customer insights like:
  • Which of your customers are most likely to churn
  • Which product can you cross-sell with the most success to each customer
  • Create a profile of high-value customers to be used to predict the likely value of a new prospect
  • and more…

If you do, come join us to gain insights on how to leverage on your current marketing efforts!

With rising public expectations of healthcare services, do you wish you can:

• Gathering feedback efficiently
• Achieving centralized feedback collection through many different touchpoints
• Reducing feedback cycles so that appropriate action can be taken in a timely manner
• Analyzing feedback for maximum insight into satisfaction levels and service quality

Are you having any of the following concerns?

• How can we improve enrollment management?
• How can we reduce student attrition rates?
• How can we ensure the students have a good learning experience?
• How can we better manage and develop our relationship with the alumni?

Come join us and discover how you can address these issues!

Join us as we show you how you can:

• Use a centralized system for collecting feedback across multiple channels, languages and locations
• Create forms using any interviewing method to suit your organization's needs
• Customize the form through incorporating images and multimedia files
• Monitor the feedback  results in real-time
• Create information portals to share results in real-time
• Share feedback results in Word, Excel or Powerpoint formats

Calling all customer service persnnels! Do you wish you could,

• Capitalize on customers’ feedbacks following a product/service launch so as to better understand what further improvements can be made
• Analyze and identify critical issues in customer service center logs to route calls to the right customer service personnel so as to reduce customer waiting time and improve on service level
• Cut down on the human effort needed to read, understand and categorize unstructured data

Come join us at our workshop to find out more about how text mining is leading the way to obtaining a more holistic view of your customers’ behavior, buying patterns, preferences etc.

For more information please contact Alicia or Jacinta at +65 6295 0112 or email events-marketing@pss.com.sg. Limited spaces at the workshop so hurry and register now!

Join us for the Gather Public Feedback to Improve Government Services workshop and let us show you how you can:

• Establish a centralized feedback collection system that will allow collection of data from various touchpoints
• Analyze the feedback and apply the results to the various points where the agency interacts with the public
• Reduce feedback cycles so that the appropriate action can be taken in a timely manner

For more information please contact Alicia or Jacinta at +65 6295 0112 or email events-marketing@pss.com.sg. Workshop spaces are limited so sign up now!

Calling all marketers who are facing these problems in your marketing efforts

• Increasing customer churn rate
• Marketing campaigns that generated less than satisfactory results
• Decreasing customer lifetime value
• Decreasing closure rate on up-selling and cross-selling efforts

So come join us at our Intelligent Marketing with Customer Analytics workshop on the 25th July 2007, Wednesday to gain practical tips on how to imrpove on your marketing efforts through customer analytics. 

For more information please contact Alicia or Jacinta at +65 6295 0112 or email events-marketing@pss.com.sg. Workshop spaces are limited so sign up now!

Every year, fraud and wasteful or dishonest activities cost insurance companies large amounts of money. With increasing exposure to fraud, insurance companies face a challenging task in detecting these fraudulent activities.

SPSS Seminar 2007 - Enabling The Predictive Enterprise

Learn how you can transform your organization into a predictive enterprise using data mining, enterprise feedback systems and other technologies. Expert speakers share their experiences in helping organizations successfully become predictive enterprises. Gain valuable insights from international case studies.