Singapore, 29th July, 2008 – Over 120 professionals from various industries turned up at this year’s SPSS Predictive Enterprise Seminar held at Marina Mandarin Hotel. At the event, SPSS was proud to announce the launch of the latest SPSS Statistics 17.0. This latest version release is boosted with enhanced features, making it even more accessible to both non-technical users and programmers. The annual event also highlighted practical analytical techniques and tips on employing Predictive Analytics in organizations, and was well-received by the audience.
Ms. Seraphina Lim from Nexus said, “The speakers have demonstrated how the use of data can drive strategic direction and not the other way round.” Jevic Salomon Batalon from CNET Networks also commented,” The case studies are very informative.”
The seminar featured distinguished guest speakers - Mr. Robert Dutcher, Vice President of Product Marketing at SPSS Inc. who brings 20 years of software experience in the Data Warehousing, Business Intelligence, Financial Applications and Predictive Analytics space, as well as Mr. Jason Burke, Director of Sales Engineering, who has extensive experience in helping numerous organizations to integrate data mining and predictive analytics into their business processes.
The seminar opened to a thought-provoking presentation with Mr. Dutcher underscoring the need for an organization to differentiate itself from the competition with the pro-active and innovative usage of data. The exponential growth in the volume of customer data generated every single day, such as emails and call logs, offers new business opportunities. With the right tools, the value of the data collected can be maximized to become strategic assets in an organization. By harnessing the power of Predictive Analytics on key data, organizations are able to move beyond historical measurements to strengthen customer relationships and optimize organizational performance. Mr. Dutcher also shared on the vision and direction in charting the Predictive roadmap for an organization to effectively utilize information and integrate analytics into key decision-making processes.
Expanding on the trends and strategies outlined by Mr. Dutcher, Mr. Burke guided the audience through the implementation steps for a successful deployment of Predictive Analytics across various departments. Bringing the operative steps into real-life context of a direct marketing case study, Mr. Burke showcased how the deployment of data mining in the customer’s organization yielded significant results of response rate surge of 50 percent and a 10 percent jump in revenue.
SPSS Predictive Enterprise Seminar’s participants not only brought home with them useful insights on Predictive Analytics, they were also treated to a lucky draw where winners receive shopping and fine dining vouchers, as well as Gold Class movie tickets.
The event has also attracted media attention from Digital Life of The Straits Times, Marketing Magazine and Singapore Media Press, with interviews lined up for the guest speakers. A publication of Digital Life’s interview with Mr. Robert Dutcher on Predictive Analytics can be found in the issue on 20 August 2008.
About SPSS Singapore.
Established in 1996, SPSS Singapore is the main local office for all SPSS products and services. SPSS is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.sg.
For more information, please contact
Alicia Tan
Marketing Executive
SPSS Singapore
Tel: 6295 0112
Fax: 6295 5207
alicia.tan@spss.com.sg
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