In order to maximize your brand’s value, you need to know how it is perceived by the market. At the same time, you need a way to understand your market and how it may be growing or changing.
Solutions from SPSS Inc. can help in both these efforts. Our industry-leading survey research solutions support the sophisticated collection, analysis, and reporting of data describing customer attitudes, beliefs, and characteristics.
Insight gained through this kind of research can be combined with information collected through other SPSS tools. This kind of information helps your decision makers evaluate how demographic changes, emerging technologies, economic trends, and competitor activities may affect your business.
You can use SPSS solutions on an ad hoc basis to measure whether a particular campaign has affected brand image, or on an ongoing basis to track your brand’s image and perceived value in the market.
The Dimensions™ product family forms the foundation of your brand and market research efforts. Through Dimensions, your organization can centralize the creation and fielding of surveys in any mode and in any language, as well as the analysis and reporting phases of your research. You can use innovative data collection methods such as virtual environments to better capture study participants’ feelings.
Dimensions data can be directly accessed using SPSS for Windows®. This enables your analysts to use SPSS’ advanced statistical and graphing capabilities to explore your survey data. Add-on modules and integrated stand-alone products extend SPSS’ analytical capabilities.
For example, you can include responses to open-ended survey questions in your analysis by using SPSS Text Analysis for Surveys™ .
Read customer stories and white papers describing how SPSS solutions can help your company conduct world-class market research for improved profitability.