To maintain and increase profitability, retailers need reliable customer, product, and business information that supports both tactical and strategic decisions.
SPSS Inc. predictive analytics solutions enable retailers to better understand and manage:
- Customer understanding: Develop detailed knowledge of your customers and customer segments, and use that insight to create effective strategies for customer acquisition and customer retention, and to increase customer lifetime value
- Operational efficiency: Know how to focus your resources to improve results without increasing costs
- Product development: Create successful products by understanding customer preferences, market demand, and other critical factors
- Location analysis: Identify profitable store sites and design effective interior layouts
Our retail solutions incorporate best practices from more than three decades of experience with a variety of retail organizations. In fact, SPSS retail customers include:
To learn more about SPSS Inc. solutions for retail organizations, contact an SPSS Sales Representative today.
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Customer story: PUMA North America
PUMA North America, a major producer of athletic footwear, apparel, and accessories, has more than 70 independent sales consultants who are required to make important daily business decisions based on data regarding orders, shipments, and product availability. PUMA uses products from SPSS' ShowCase Suite to gain a better view of its sales activity and provide its sales force with updated information to make more informed purchasing decisions. With SPSS' reporting capabilities, PUMA can now create any type of report it wants and share it with any person in the organization.
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White paper: The Real ROI from SPSS
An independent assessment of SPSS customers by analyst firm Nucleus Research found that 94 percent achieved a positive return on investment with an average payback period of 10.7 months. Returns were achieved through reduced costs, increased productivity, increased employee and customer satisfaction, and greater visibility. Flexibility, performance, and price were all key factors in purchase decisions. Download the full report today to find out why SPSS Inc. is a leader in helping organizations measurably improve performance with predictive analytics.
>Download this white paper